The STA Foundation


Foreword from Ravi Bains
Care Leader; Philanthropist; Entrepreneur; Mentor

I am both honoured and privileged to have been associated with The Toy Appeal. Not long after its conception from humble beginnings in a warehouse in the black country, it has grown steadily over the years touching the lives of 1000’s of children, across the length and breadth of the UK and their families along the way.

The organisation continues to build on its reputation across the UK in all communities as a truly transparent and worthwhile charity. It has gained the support of many national and local charities and organisations, and continues to do so.

I would urge my fellow business professional and business owners in the corporate world to help support this amazing charity. You will enable it to continue its great work in an ethical and non-discriminatory way and aid it to expand its reach and range of services, to help continue to bring a smile on the faces of those most vulnerable children in our society.

If there’s one charity for children you’re going to support make it this one, knowing you’ll be making a difference!

Here are some more testimonials

“The Toy Appeal have been instrumental in supporting families and children in Ettingshall in what has been one of the toughest times of many our lifetimes. Their support has meant children who would have otherwise gone without have toys and presents.”
Beverley Momenabadi
Labour Councillor for Ettingshall Ward
"I want to thank Manny from The Toy Appeal for your fantastic help as usual every year, we couldn't do it without you. there's toys spread out all over the place here, you've played a big part in that and helping a lot of kids in this city receive presents that they wouldn't normally do. Thanks, a lot!"
Jamie Carragher
23 Foundation (Former Liverpool FC player)
"We'd like to thank the Toy Appeal Charity for their very kind donations of Christmas presents. The children were thrilled to receive a special gift!"
Sam Bishop
Head Teacher, St Mary's Primary School, Stotfold
“We were very grateful to receive this opportunity for our young people with The Toy Appeal. We worked closely with The Toy Appeal team & managed to deliver over 1300 toys to young people who really needed them. It's such a simple, yet amazing initiative which has the ability to raise the spirits of young people & their families when needed most. It was a pleasure working with The Toy Appeal and we hope we can do it all again soon!”
Laurence Hickmott
Chief Executive of Shepway Sports Trust